Power Holes are Wilson’s way of creating more face-deflection, something virtually every iron-maker is doing in the quest for distance. Wilson’s very good at D, with both the D300 and D350 finishing at or near the top in both ball speed and carry distance in MyGolfSpy’s 2018 Most Wanted SGI iron test. D is for Distance, F (as in FG Tour V6 or FG Tour 100) is for Feel and C is for Crossover: more distance than the F’s, more feel than the D’s. Wilson categorizes its iron sets as well as anyone in the business. The D7’s styling fits in nicely in Wilson’s iron continuum, with a family resemblance to the C300, C300 Forged, and FG Tour V6 (and maybe those sweet looking new blades), as well as the Super-Duper Game Improvement D350, for branding consistency, but with enough identity to stand on its own.

But there are a lot of design cues that may improve the experiences for the better player, and maybe give him or her some added distance they may need for their game.” – Jon Pergande, Wilson Golf I don’t want to associate D7 with a purely traditional look – it still has a large blade. “We think the market is shifting away from super-forgiveness looking and super chunky looking, and has moved into this much cleaner, more traditional look.

But as long as you transition the blends, you can hide the offset, and as long as you camber the topline a little, you can hide that width.” It helps, especially in the longer irons. “These are distance clubs, and you want to have offset. “The transition of hosel to leading edge is always tricky,” says Pergande.

Wilson wants it to wink at you from across the room. There’s a Power Hole performance/tech story to be told, but at least half the D7 story is about curb appeal. Regardless, they’re gone from D7’s top line but are still used on the sole. From an aesthetic viewpoint, folks either ignore them, find them mildly irritating or loathe them entirely. “So we’re losing the Power Holes on the topline and opening up the cavity a little bit to increase the MOI.”Īhh, the Power Holes. “We started by looking at the V6 and C300 Forged irons, products we’ve had great success with, and tried to work more of a traditional looking aesthetic,” he says. The goal, says Pergande, was to create a cleaner, classier looking distance iron that could appeal to that Players Distance golfer looking for a little more forgiveness. The D300 was very abrupt, with large features in the back, with Power Holes visible on the top line.” “But that sleekness is tied into the design. “The blue cools things off and makes it look a bit sleeker,” says Pergande.

Wilson fat shaft iron chart